Distinguishing real from fake companies Albeit at first sight many companies seem legit business, they’re in fact not. In order not to get scammed by purchasing what they do, or wasting time unsuccessfully trying to be hired by them, here’s a quick guide about it. Premise With “company”, within the modern entrepreneurial context, we mean […]
Quick explanation of NFT craze You surely heard (or, better: you surely have been bombarded) about the NFT and how everyone is flocking to it like hungry Piranhas. And, since nobody seems to have bothered to write a true explanation about what is it about, there it is now. What is the NFT An […]
Any time you see “test audiences revealed that…” there’s more than a 95% of chances it’s going to be useless – here’s the main and the two secondary reasons. And then, obviously, also a solution. The main reason: Hawthorne effect The Hawthorne effect is a voluntary psychological bias (people are aware and willing to do […]
The BIG5 is amongst the best personality analysis tests, but it still doesn’t make much sense Don’t even try to name the Myers & Briggs test: that is not a test – and I’ll write, sooner or later, another article about it. Explaining the farce that it is. The BIG5 seems to have quite strong […]
Difference between arts and propaganda I somewhat often end up having to explain what’s the difference between arts and propaganda, and it’s not really a fast answer – so, behold…! An article about it!! Purpose Art The purpose of art is to be beautiful. To give joy and fulfilment to its audience – catharsis, as […]
Credentialism is, probably, society’s biggest problem – yet, nobody talks about it. Most probably, because a lot of people are taking advantage of them. What is it? As you’ve surely experienced plenty during your professional life, titles oftentimes mean nothing. By “titles” I mean every label that can be used to confer prestige to something/somebody […]
If you’re a music aficionado, or even just curious to peek on what’s going on either on music stages or inside music studios, you might have noticed, in the latest years, the appearance of bizarre creatures who look just like this one: First of all, for those who did: don’t panic. Albeit very similar, and […]
Podcasts are now a big thing: another opportunity to broadcast someone’s ideas and messages to thousands of people across the world – and how many can resist the idea of selling their ideas to millions of people? Anyway, very few who venture in this interesting realm know how to operate technologic devices. And end up […]
A very common trend in many recent soundtracks: to choose its music tracks according to song lyrics – which, by axiom, requires the use of songs. That, unbeknownst to many, are not the only musical form (interesting, isn’t it? Because “song” is commonly used, since more or less a century ago, as standard definition for music […]
I often find myself needing to explain this concept – which, unfortunately, is not exactly short nor straightforward. So: here’s this post about it. How people buy There’s 2 main decision making systems that propel people in life 1- What I like (passion/need – rational purchase) 2- What will make me liked by others (trait […]
I very often see talks about work from home, but never with clear ideas about how and when it works – and, particularly: when it doesn’t and why. So, since we’ve used it since our inception, and tested it for all that it is, here’s a post about it. The pros If your business can use work […]
When people read “mental illness”, they think, by association, of some sort of “psychological virus”. That can be cured through seeing a doctor and taking medications, just like you do when you catch a virus and the doctor gives you pills and rest until it’s fixed – and, then, life goes back to normality. Doesn’t […]
How many times have you heard these phrases below? The sequel sucks: don’t go beyond the first one! It was perfect already: why did they have to ruin it like this? Which, indeed, are curious ones – for the simple reason that talent doesn’t go away: it’s there for a lifetime. For a great artist, […]