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Credentialism – or: how to destroy economies through useless titles

Credentialism is, probably, society’s biggest problem – yet, nobody talks about it.  Most probably, because a lot of people are taking advantage of them. What is it? As you’ve surely experienced plenty during your professional life, titles oftentimes mean nothing.  By “titles” I mean every label that can be used to confer prestige to something/somebody […]

How to actually fix “voice popping”​ in podcasts – since “anti pop screens”​ don’t actually work

Podcasts are now a big thing: another opportunity to broadcast someone’s ideas and messages to thousands of people across the world – and how many can resist the idea of selling their ideas to millions of people? Anyway, very few who venture in this interesting realm know how to operate technologic devices. And end up […]

How to pick the wrong music for soundtracks: choose by the lyrics.

A very common trend in many recent soundtracks: to choose its music tracks according to song lyrics – which, by axiom, requires the use of songs. That, unbeknownst to many, are not the only musical form (interesting, isn’t it? Because “song” is commonly used, since more or less a century ago, as standard definition for music […]

The need to destroy beauty

How many times have you heard these phrases below? The sequel sucks: don’t go beyond the first one! It was perfect already: why did they have to ruin it like this? Which, indeed, are curious ones – for the simple reason that talent doesn’t go away: it’s there for a lifetime. For a great artist, […]

How to spot intellectual dishonesty

Lots of people claim to have solutions for articulate problems, and tour the world offering their “expertise” for public consumption: seminars, masterclasses, public talks, webinars… Their ideas, most of the time, have a solid internal logic. But: do they actually work? Will they, for instance, actually help solve your entrepreneurial problems? Only one way to […]

Stop trying to fix your business with fame

As you might’ve noticed, “fame” is how many businesses hope to fix their problems. For instance: many marketing strategies are aimed at, ideally, merely increasing an idea’s visibility and social validation – in hope that doing so will propel it towards its success. It obviously doesn’t work. Which is why parameters such as “shares”, “likes” […]