audio branding Archivi - LmK Music Production

Audio branding, sonic branding or sound branding?

Distinguishing real from fake companies27/05/2021 - 09:12
Distinguishing real from fake companies Albeit at first sight many companies seem legit business, they’re in fact not. In order not to get scammed by purchasing what they do, or wasting time unsuccessfully trying to be hired by them, here’s a quick guide about it. Premise With “company”, within the modern entrepreneurial context, we mean […]
Quick explanation of NFT craze01/05/2021 - 15:06
Quick explanation of NFT craze You surely heard (or, better: you surely have been bombarded) about the NFT and how everyone is flocking to it like hungry Piranhas. And, since nobody seems to have bothered to write a true explanation about what is it about, there it is now. What is the NFT An […]
The reasons because audience tests do not work27/04/2021 - 18:03
Any time you see “test audiences revealed that…” there’s more than a 95% of chances it’s going to be useless – here’s the main and the two secondary reasons. And then, obviously, also a solution. The main reason: Hawthorne effect The Hawthorne effect is a voluntary psychological bias (people are aware and willing to do […]