Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising projects. Inspired by the principles of crowdsourcing,
Showreel
A collection of Zooppa’s 2016 works
soundtrack creation for Zooppa’s new showreel.
Following the provided video mockup, done by fitting one of our portfolio tracks to their video.
Zooppa shows us a mockup of their project
Zooppa’s creative team got really fond of one of our portfolio tracks, 299 – and we can perfectly understand them: that’s one of our favorite ones too.
Here’s 299, in all its electroacoustical beauty:
A beautiful hybrid track, with a mixture of electronic and acoustical instruments. Quite an old piece too: it’s been composed 3 years ago.
And here, you can see Zooppa’s mockup done by synchronizing 299 to their new showreel.
The orders are simple:
“Using this mockup as reference, do you magic”
Having a precise mockup to guide us through the production, all we needed to do was re opening 299 original project and fitting it to this new video. The main modification process was the brand new drum line to be added to the piece – played by the industrious hands of our artists.
And, while we were at it, we took the chance to revamp the whole sound design.
In total (including the time spent waiting for feedback), this production lasted for about 4 days.
Creating the right soundtrack: audio direction
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