Client: Ferrero SpA
Ferrero SpA is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for the Nutella and famously added hazelnut to save money on chocolate.
Product: Ferrero Rocher
Ferrero Rocher offers a unique taste experience of contrasting layers: a whole crunchy hazelnut in the heart, a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted pieces.
And thanks to its inimitable golden wrapper Ferrero Rocher is even more unique and special.
soundtrack creation for Ferrero video clip “The golden experience”, to be created directly on mute footage.
Ferrero is a brand with a strong tradition, but in step with the times: the soundtrack of this video clip should communicate this ambivalence.
This soundtrack must combine a traditional soul to a modern one, respecting the timing of the video clip and its narrative.
To give this feeling, we choose two souls:
to symbolize the traditional soul
for the modern soul
Very important: the soundtrack will be created directly upon the mute footage, in order to synchronize the action perfectly.
The video clip presents an evident narrative structure. Therefore, the compositional structure of the piece must follow it:
Section 1: intro (0 – 26″)
Some cuts of the video clips are shown, to introduce the stories that will be told later on.
Section 2: start (26″ – 50″)
The stories, of which we have seen the intro in the previous phase, are told.
Section 3: climax (50″ – 1.06″)
Maximum intensity moment, in which the video clip’s protagonists find the Ferrero Rocher that has been gifted to them for a special occasion (the golden experience).
Section 4: outro (1.06″ – 1.15″)
Further acceleration that closes the clip. The models meet together in the air, embracing each other as to make a Ferrero Rocher.
Section 5: logo (1.15″ – end)
Video clip’s ending, with voice-over and logo reveal.
Preview #1 (partial)
Presentation of the first idea made in LmK Music Production
This version was created on the same day of the brief’s delivery.
These sounds, even though being quite nice, are placeholders supposed to give just an idea of the musical proposal: if accepted, we will refine them until the required quality is fit for delivery.
Given the length of the video clip, this preview does not cover the whole video: if accepted, we will continue with the composition.
Preview #1 (full)
First full soundtrack preview
Preview accepted: the rest of the soundtrack has been created.
It’s been requested an additional voice over. So, this atmospheric finale is no longer suitable – and the voice-over must be created.
Same as the first one, but with a modified finale for the incoming voice-over.
Version accepted: sound design is greenlighted.
Modifications applied with success, and voice-over added: sound design is started
This release contains the final version’s sound design preview, and the difference with placeholders is evident right from the beginning: the piano is now introduced with grace.
In addition, the voice-over has been inserted in the track.
Version accepted: we can proceed with the final production phase.
In total (including the time spent waiting for feedback), this production lasted for about 5 days.